Fathom Analytics Alternatives: 9 Cheaper or Free Options

Fathom Analytics is a popular privacy-first alternative to Google Analytics: a single clean dashboard, no cookies, no consent banner, and 50 sites on every plan. People look for Fathom alternatives when they want things Fathom doesn’t do, such as funnels, sessions, or self-hosting, when they want a free plan, or when they want analytics data stored only in the EU. This guide compares nine alternatives, with prices checked on each vendor’s site in November 2026.

TL;DR

• Best overall: Swetrix. Cookieless and EU-hosted like Fathom, plus funnels, sessions, error tracking, and performance data, from €17 a month or free to self-host.
• Best free alternative: Umami, free on its cloud Hobby plan for 100K events, or free to self-host under the MIT license.
• Cheapest for many sites: Pirsch, 50 sites from $6 a month.
• Closest to Fathom’s simplicity: Plausible, from $9 a month, open source.
• Free plan with zero setup: Simple Analytics, free for 5 sites.

What Fathom does well

• Simple, fast dashboard that anyone on a team can read.
• 50 sites on every plan, priced only by total pageviews.
• Every feature on every plan: events and revenue tracking, UTM campaigns, shared dashboards, bot filtering, the API, and email reports.
• A small script, about 2.1 KB compressed when we measured it.

Fathom’s pricing

Monthly pageviews	Price per month
Up to 100,000	$15
Up to 200,000	$25
Up to 500,000	$45
Up to 1,000,000	$60
Up to 2,000,000	$100

Yearly billing gives two months free. Every plan includes 50 sites, and there’s a 7-day free trial that needs a card. There’s no free plan.

Why people look for a Fathom alternative

• No free plan. The cheapest option is $15 a month, even for a personal blog with a few hundred visits.
• No funnels or sessions. Fathom reports pageviews, referrers, events, and revenue, but not conversion funnels, user journeys, or individual sessions.
• No self-hosting. Fathom’s code is closed, so you can’t run it on your own server. Its old open-source version, Fathom Lite, is no longer developed.
• Data storage. EU visitors’ IP addresses are removed on EU servers, but the anonymized data is stored in the US, which some EU organizations would rather avoid.
• Analytics history depends on the subscription. Fathom keeps your full history while you’re subscribed, so export your data before you cancel.

Fathom alternatives at a glance

Tool	Free option	Paid from	Sites on entry plan	Self-host	Data location	Standout
Fathom (for reference)	7-day trial	$15/mo (100K)	50	No	EU isolation, US storage	Simplicity for many sites
Swetrix	Self-host, 14-day trial	€17/mo	Multiple	Yes (AGPLv3)	EU	Funnels, sessions, errors, performance
Umami	100K events, 1 site	$20/mo	20	Yes (MIT)	US or EU	Free hosted plan
Pirsch	30-day trial	$6/mo (10K)	50	Enterprise only	Germany	Cheapest for many sites
Plausible	Self-host, 30-day trial	$9/mo (10K)	1	Yes (AGPLv3)	Germany	Closest to Fathom
Simple Analytics	5 sites, 1 month of history	€20/mo (100K)	Unlimited	No	EU	Zero configuration
Rybbit	Self-host, 7-day trial	$13/mo yearly (100K)	5	Yes (AGPLv3)	EU	Funnels, journeys, Web Vitals
Cabin	1 site, 10K pageviews	$14/mo	10	No	EU	Carbon reporting
Matomo	Self-host	Cloud from €29/mo	Unlimited	Yes (GPLv3)	EU (cloud)	Most features
GoatCounter	Free hosted	Donations	Unlimited	Yes (EUPL)	Not stated	Free for public sites

The best Fathom Analytics alternatives, reviewed

1. Swetrix: best overall Fathom alternative

What it is. An open-source, cookieless analytics platform with a traffic dashboard, events and goals, funnels, sessions with anonymous user profiles, error tracking, real-user performance timings, and revenue analytics.

Why it replaces Fathom. It keeps what makes Fathom appealing, no cookies, no consent banner, and a clean dashboard, and adds the reports people outgrow Fathom for: funnels from the entry plan, sessions, and page performance. Data is stored in the EU, and the Community Edition is free to self-host. The Plus plan adds session replay, feature flags, and A/B testing.

Pricing. Standard from €17 a month and Plus from €35, with 17% off yearly and a 14-day trial.

The catch. Its script is larger than Fathom’s, about 6.7 KB compressed, though still a small fraction of Google Analytics’ tag.

2. Umami: best free alternative

What it is. A lightweight, cookieless analytics tool with funnels, retention, journeys, goals, revenue reports, and real-user Web Vitals.

Why it replaces Fathom. It’s free where Fathom isn’t: the cloud Hobby plan covers 100K events a month on one site, and self-hosting is free under the MIT license with every report included. It’s also the most popular open-source option, with about 40,000 GitHub stars.

Pricing. Pro is $20 a month for 1M events and 20 sites. Business, at $200, adds session replay and heatmaps.

The catch. The free cloud plan covers only one site, and self-hosting needs a server with Node.js and PostgreSQL.

3. Pirsch: cheapest for many sites

What it is. A German, cookieless analytics service with a strong REST API, SDKs, and a Google Analytics importer.

Why it replaces Fathom. It matches Fathom’s 50-sites model for less money, from $6 a month, keeps data in Germany, and keeps unlimited history on every plan. The Plus plan adds funnels, A/B testing, and segmentation.

Pricing. Standard from $6 a month for 10K pageviews, Plus from $12, with a 30-day trial.

The catch. Self-hosting is only for enterprise customers.

4. Plausible: closest to Fathom

What it is. The best-known privacy-first analytics tool, with a one-page dashboard, data stored in Germany, and a script of about 1.3 KB compressed.

Why it replaces Fathom. It feels the most like Fathom, but it’s open source and EU-hosted, and the free Community Edition can be self-hosted.

Pricing. From $9 a month for 10K pageviews after a 30-day trial. Funnels, ecommerce revenue, and the Stats API need the Business plan, from $19 a month.

The catch. Each plan covers a limited number of sites, so it costs more than Fathom for agencies, and the self-hosted edition leaves out funnels, journeys, and revenue goals. Our Plausible alternatives guide covers it in depth.

5. Simple Analytics: free plan, zero setup

What it is. A cookieless analytics service from the Netherlands with a one-page dashboard, goals and funnels, an AI assistant, email reports, and public dashboards.

Why it replaces Fathom. It has a free plan for up to 5 sites, and data stays in the EU.

Pricing. €20 a month for 100K pageviews, €30 for 250K, €40 for 500K, €60 for 1M, and €120 for 2.5M, with two months free yearly. Extra users are €20 a month each.

The catch. The free plan keeps one month of history and shows a badge, and it can’t be self-hosted. See our Simple Analytics alternatives.

6. Rybbit: funnels and journeys, open source

What it is. A newer open-source analytics tool with web analytics, funnels, user journeys, Web Vitals, and session replay, with over 13,000 GitHub stars.

Why it replaces Fathom. It adds funnels and journeys from the entry plan, and replays on Pro, at a price close to Fathom’s.

Pricing. Standard is $13 a month billed yearly for 100K pageviews and 5 sites, and Pro $26 a month yearly with replays and unlimited sites. Self-hosting is free under AGPLv3.

The catch. It’s young, and its script is about 12 KB compressed.

7. Cabin: small and EU-hosted

What it is. A minimal, cookieless analytics service with EU data storage and a script of about 2 KB.

Why it replaces Fathom. Its script is as small as Fathom’s, it has a free plan for one site, and paid plans report the carbon footprint of your pages.

Pricing. Plus is $14 a month for 10 sites and 100K pageviews, and Scale $45 for 5M pageviews.

The catch. Closed source, with fewer reports.

8. Matomo: the full-featured option

What it is. The full-featured open-source analytics platform, with a cookieless mode, goals, ecommerce, and paid plugins for funnels, heatmaps, recordings, and A/B tests.

Why it replaces Fathom. It’s the choice when you need Google Analytics’ depth with full ownership of the data.

Pricing. Free to self-host. Cloud starts at about €29 a month for 50K hits.

The catch. Far more complex than Fathom, and the most useful extras are paid.

9. GoatCounter: free hosted analytics

What it is. A small, open-source analytics service run by one developer, with no unique visitor identifiers.

Why it replaces Fathom. The hosted service is free for reasonable public use, funded by donations, which suits personal sites, blogs, and open-source projects.

Pricing. Free, with optional sponsorship. Self-hosting is free under the EUPL license.

The catch. It’s a one-person project with basic reports and no funnels.

Which Fathom alternative should you choose?

• You want funnels and sessions, still without cookies: Swetrix.
• You want it free: Umami’s Hobby plan, Simple Analytics’ free plan, or GoatCounter.
• You run many client sites and want to pay less: Pirsch.
• You want Fathom’s simplicity, but open source: Plausible.
• You want to self-host: Umami, Swetrix, Plausible Community Edition, or Matomo.
• You want EU-only storage: Swetrix, Pirsch, Plausible, Simple Analytics, or Cabin.

How to move off Fathom

1. Export your data. Fathom’s exports and API let you download your historical stats before you cancel.
2. Run both for a few weeks. Add the new script next to Fathom’s so you can compare numbers and check that events fire.
3. Recreate events and goals. Fathom’s events become goals or custom events in the new tool. Check your site’s buttons and forms.
4. Remove Fathom’s script from your layout, and cancel the subscription.

Adding any of these to a Bootstrap or static site is one script tag in your shared layout. For more options, see Google Analytics alternatives, open-source web analytics, and our best web analytics tools.

FAQ

What is the best alternative to Fathom Analytics?

Swetrix is the best overall alternative: cookieless and EU-hosted like Fathom, with funnels, sessions, error tracking, and performance data from €17 a month, or free to self-host. Umami is the best free alternative, and Pirsch is the cheapest for many sites.

Is there a free alternative to Fathom Analytics?

Yes. Umami’s cloud Hobby plan is free for 100K events a month on one site, Simple Analytics is free for 5 sites with one month of history, Cabin for one site, and GoatCounter’s hosted service is free for reasonable public use. Umami, Swetrix, Plausible, and Matomo can also be self-hosted for free.

How much does Fathom Analytics cost?

Fathom costs $15 a month for up to 100,000 pageviews, $25 for 200,000, $45 for 500,000, $60 for 1 million, and $100 for 2 million, with 50 sites on every plan and two months free on yearly billing. There’s a 7-day trial and no free plan.

Is Fathom Analytics open source?

No. Fathom’s current product is closed source and can’t be self-hosted. An older open-source version, Fathom Lite, is no longer developed. Umami, Plausible, and Swetrix are open-source alternatives you can self-host.

Where does Fathom store analytics data?

Fathom removes EU visitors’ IP addresses on servers in the EU, then stores the anonymized data in the US. If you need analytics stored only in the EU, Swetrix, Pirsch, Plausible, Simple Analytics, and Cabin keep data in Europe.

Does Fathom Analytics have funnels?

No. Fathom tracks pageviews, referrers, events, and revenue, but it doesn’t have conversion funnels or user journeys. Swetrix, Umami, Rybbit, and Pirsch’s Plus plan include funnels.