Plausible Alternatives: 10 Privacy-First Analytics Tools

Plausible is the best-known privacy-first analytics tool: one simple dashboard, no cookies, data stored in the EU, and a tiny script. People look for a Plausible alternative for a few reasons: there’s no free hosted plan, the entry plan covers only 10K pageviews, funnels need the Business plan, or they’ve outgrown pageview stats and want sessions, replays, or error tracking. Fathom and Simple Analytics users switch for similar reasons. This guide compares ten privacy-friendly alternatives to Plausible, Fathom, and Simple Analytics, with prices checked on each vendor’s site and script sizes we measured ourselves in November 2026.

TL;DR

• Best overall: Swetrix. Cookieless and open source like Plausible, plus funnels, sessions, error tracking, and performance data, from €17 a month or free to self-host.
• Best free alternative: Umami, free on its cloud Hobby plan for 100K events, or free to self-host under the MIT license.
• Best for agencies: Pirsch, with 50 sites from $6 a month, or Fathom with 50 sites from $15.
• Fastest-growing open-source option: Rybbit, with funnels, journeys, and Web Vitals from $13 a month.
• Completely free hosted option: GoatCounter, funded by donations.

Why people look for a Plausible alternative

• No free hosted plan. Plausible’s cloud starts at $9 a month for 10K pageviews after a 30-day trial. The free Community Edition must be self-hosted.
• Funnels and the API cost more. Funnels, custom properties, ecommerce revenue, and the Stats API need the Business plan at $19 a month, and the self-hosted edition leaves out funnels.
• It’s only traffic analytics. There are no sessions, replays, error tracking, or performance data.
• Price at high traffic. Plans are priced by pageviews, so a popular site moves up tiers quickly.

Fathom users switch because it has no free plan, no funnels, and no self-hosting, and because EU visits are anonymized on EU servers but stored in the US. Simple Analytics users switch because paid plans start at €20 a month, the free plan keeps only one month of history, and it can’t be self-hosted.

Plausible alternatives at a glance

Tool	Free option	Paid from	Self-host	Script (compressed)	Data location	Standout
Plausible (for reference)	Self-host, 30-day trial	$9/mo (10K pageviews)	Yes (AGPLv3)	1.3 KB	Germany	Simplest dashboard
Swetrix	Self-host, 14-day trial	€17/mo	Yes (AGPLv3)	6.7 KB	EU	Funnels, sessions, errors, performance
Umami	100K events, 1 site	$20/mo	Yes (MIT)	4.1 KB	US or EU	Free hosted plan
Fathom	7-day trial	$15/mo (100K, 50 sites)	No	2.1 KB	EU isolation, US storage	Agencies
Pirsch	30-day trial	$6/mo (10K, 50 sites)	Enterprise only	3.5 KB	Germany	Cheapest for many sites
Simple Analytics	5 sites, 1 month of history	€20/mo (100K)	No	4.8 KB	Netherlands	Zero configuration
Rybbit	Self-host, 7-day trial	$13/mo yearly (100K)	Yes (AGPLv3)	11.8 KB	EU	Funnels, journeys, Web Vitals
OpenPanel	Self-host, 30-day trial	$2.50/mo (5K events)	Yes (AGPLv3)	3.4 KB	EU	Product analytics and replay
Matomo	Self-host	Cloud from €29/mo	Yes (GPLv3)	Varies	EU (cloud)	Most features
GoatCounter	Free hosted	Donations	Yes (EUPL)	3.3 KB	Not stated	Free for public sites
Cabin	1 site, 10K pageviews	$14/mo	No	2.0 KB	EU	Carbon reporting

Script sizes are what we measured for each tool’s standard script, compressed as browsers download it. For comparison, Google Analytics’ tag measured about 155 KB.

The best Plausible alternatives, reviewed

1. Swetrix: best overall Plausible alternative

What it is. An open-source, cookieless analytics platform with the traffic dashboard you know from Plausible, plus events and goals, funnels, sessions with anonymous user profiles, error tracking, real-user performance timings, and revenue analytics.

Why it replaces Plausible. It keeps everything that makes Plausible appealing, no cookies, no consent banner, EU hosting, and open source, and adds the tools people outgrow Plausible for. Funnels are included from the entry plan. The Plus plan adds session replay, feature flags, and A/B testing, and the free self-hosted Community Edition even records replays to your own storage.

Pricing. Standard from €17 a month and Plus from €35, with 17% off yearly and a 14-day trial.

The catch. It costs more than Plausible’s Starter plan, and its script is larger (about 6.7 KB compressed), though still a fraction of Google Analytics.

2. Umami: best free alternative

What it is. A lightweight, cookieless web analytics tool with funnels, retention, journeys, goals, and revenue reports, plus real-user Web Vitals.

Why it replaces Plausible. It’s the closest free equivalent. The cloud Hobby plan is free for 100K events a month on one site with six months of data, and self-hosting is free under the permissive MIT license, with funnels included, unlike Plausible’s self-hosted edition.

Pricing. Pro is $20 a month for 1M events and 20 sites. Business, at $200, adds session replay and heatmaps.

The catch. The jump from Hobby to Pro is bigger than Plausible’s entry price.

3. Fathom: best for agencies

What it is. A cookieless, closed-source analytics service with a polished dashboard, an AI assistant, an AI referrer report, and firewall rules to filter unwanted traffic.

Why it replaces Plausible. The entry plan includes 50 sites and 100K pageviews for $15 a month, which is far better value than Plausible for anyone running many small sites.

Pricing. From $15 a month, with two months free on yearly billing and a 7-day trial. Extra sites come in packs of 50 for $10 a month.

The catch. No funnels, no self-hosting, and no free plan. EU visitors’ IP addresses are removed on EU servers, but the anonymized data is stored in the US.

4. Pirsch: cheapest for many sites

What it is. A German, cookieless analytics service with a strong REST API, SDKs, and a Google Analytics importer.

Why it replaces Plausible. It’s cheaper and covers more sites: 50 sites from $6 a month, with unlimited data retention on every plan. The Plus plan adds funnels, A/B testing, and segmentation.

Pricing. Standard from $6 a month for 10K pageviews, Plus from $12, with a 30-day trial.

The catch. Self-hosting is only for enterprise customers.

5. Simple Analytics: easiest setup

What it is. A cookieless analytics service from the Netherlands with zero configuration, goals and funnels, an AI assistant, email reports, and public dashboards.

Why it replaces Plausible. It has a free plan, for up to 5 sites with one month of history, which Plausible doesn’t.

Pricing. €20 a month for 100K pageviews, rising to €60 for 1M and €120 for 2.5M, with two months free yearly and a 14-day trial.

The catch. No self-hosting, and the free plan shows a badge.

6. Rybbit: fastest-growing open-source option

What it is. A newer open-source analytics tool with web analytics, funnels, user journeys, Web Vitals, and session replay, and one of the fastest-growing projects in this space, with over 13,000 GitHub stars.

Why it replaces Plausible. It adds funnels and journeys from the entry plan and session replays on Pro, at a price close to Plausible’s.

Pricing. Standard is $13 a month billed yearly for 100K pageviews and 5 sites, and Pro $26 a month yearly with replays and unlimited sites. Self-hosting is free under AGPLv3.

The catch. It’s young, and its script is the largest in this list at about 12 KB compressed.

7. OpenPanel: product analytics on a budget

What it is. An open-source mix of web analytics and product analytics: funnels, retention, cohorts, revenue, and session replay on every plan.

Why it replaces Plausible. If you’ve outgrown pageviews and need user-level analytics, it’s the cheapest way to get it, and it never charges overage.

Pricing. From $2.50 a month for 5K events up to $90 for 1M. Self-hosting is free under AGPLv3.

The catch. More complex than Plausible for people who only want a traffic dashboard.

8. Matomo: most features

What it is. The full-featured open-source analytics platform, with a cookieless mode, goals, ecommerce, and paid plugins for funnels, heatmaps, recordings, and A/B tests.

Why it replaces Plausible. It’s the choice when you need Google Analytics’ depth with full data ownership.

Pricing. Free to self-host. Cloud starts at about €29 a month for 50K hits.

The catch. It’s far more complex than Plausible, and the most useful extras are paid.

9. GoatCounter: free hosted analytics

What it is. A small, open-source analytics service run by one developer, with no unique visitor identifiers.

Why it replaces Plausible. The hosted service is free for reasonable public use, funded by donations, which makes it ideal for personal sites, blogs, and open-source projects.

Pricing. Free, with optional sponsorship. Self-hosting is free under the EUPL license.

The catch. It’s a one-person project with basic reports and no funnels.

10. Cabin: lightweight, with carbon reporting

What it is. A minimal, cookieless analytics service with EU data storage and a script of about 2 KB.

Why it replaces Plausible. It has a free plan for one site and 10K pageviews, and paid plans report the carbon footprint of your pages.

Pricing. Plus is $14 a month for 10 sites and 100K pageviews, and Scale $45 for 5M pageviews.

The catch. Closed source, with fewer reports than Plausible.

Fathom Analytics alternatives

If you want	Choose
The same many-sites model for less	Pirsch, 50 sites from $6/mo
Funnels and more depth, still cookieless	Swetrix
A free plan	Umami, Simple Analytics, or Cabin
Open source you can self-host	Plausible Community Edition, Umami, or Swetrix
EU-only data storage	Plausible, Pirsch, Simple Analytics, or Swetrix

Simple Analytics alternatives

If you want	Choose
The same simplicity, cheaper entry plan	Plausible from $9/mo
Self-hosting	Umami (MIT) or Plausible Community Edition
More sites per plan	Pirsch or Fathom, 50 sites each
Product analytics features	Swetrix or OpenPanel

For a deeper look, see Simple Analytics alternatives and Fathom Analytics alternatives. If you only want tools you can run yourself, see open-source web analytics.

Which Plausible alternative should you choose?

• You want more than pageviews but still no cookies: Swetrix.
• You want it free: Umami’s Hobby plan, GoatCounter, or self-hosted Umami.
• You manage many client sites: Pirsch or Fathom.
• You want zero setup: Simple Analytics.
• You need product analytics on a budget: OpenPanel.
• You need everything on your own servers with full features: Matomo.

Whichever you pick, adding it to a Bootstrap or static site is one script tag in your shared layout. Our best web analytics tools roundup also covers Google Analytics, PostHog, and Mixpanel, and Google Analytics alternatives covers moving away from GA4.

FAQ

What is the best alternative to Plausible?

Swetrix is the best overall alternative: cookieless and open source like Plausible, with funnels, sessions, error tracking, and performance data from its entry plan. Umami is the best free alternative, and Pirsch is the cheapest for many sites.

Is there a free alternative to Plausible?

Yes. Umami’s cloud Hobby plan is free for 100K events a month on one site, Simple Analytics is free for up to 5 sites, Cabin for one site, and GoatCounter’s hosted service is free for reasonable public use. Plausible, Swetrix, Umami, Rybbit, and Matomo can also be self-hosted for free.

What is the best Fathom Analytics alternative?

Pirsch is the closest match for agencies, with 50 sites from $6 a month and unlimited retention. Plausible offers a similar dashboard with EU-only storage, and Swetrix adds funnels and sessions while staying cookieless.

What is the best Simple Analytics alternative?

Plausible offers the same simple, EU-hosted approach from $9 a month and can be self-hosted. Umami is the best free alternative, and Pirsch covers 50 sites from $6 a month.

Is Umami better than Plausible?

Umami has a free hosted plan, a permissive MIT license, and funnels in the free self-hosted version, while Plausible has a cheaper paid entry plan ($9 against $20) and stores all data in the EU. For a free option, choose Umami; for the simplest paid dashboard, Plausible.