Simple Analytics Alternatives: 8 Privacy-First Options
Simple Analytics is a cookieless analytics service from the Netherlands: one script tag, nothing to configure, data stored in the EU, and a free plan for up to 5 sites. People look for Simple Analytics alternatives when the free plan’s one month of history is too short, when paid plans at €20 a month cost more than they want for a small site, when they need to self-host, or when they want sessions, replays, or error tracking. This guide compares eight alternatives, with prices checked on each vendor’s site in November 2026.
TL;DR
- Best overall: Swetrix. Cookieless and EU-hosted like Simple Analytics, plus sessions, error tracking, performance data, and replays on Plus, from €17 a month or free to self-host.
- Best free alternative: Umami, free on its cloud Hobby plan for 100K events with longer history, or free to self-host under the MIT license.
- Cheapest paid plan: Pirsch, from $6 a month with 50 sites and unlimited history.
- Same simplicity, open source: Plausible, from $9 a month.
- Most sites for the money: Fathom, 50 sites and 100K pageviews for $15 a month.
What Simple Analytics does well
- Zero configuration. One script tag, and the dashboard fills in with no events or settings to set up.
- EU storage. Data is stored in the Netherlands, and the service doesn’t use cookies or collect personal data.
- A free plan for up to 5 sites, which few hosted privacy-first tools offer.
- Useful extras: goals and funnels, an AI assistant that answers questions about your data, email reports, and public dashboards.
Simple Analytics pricing
| Monthly pageviews and events | Price per month |
|---|---|
| Free plan | €0 (5 sites, 1 month of history, badge required) |
| Up to 100,000 | €20 |
| Up to 250,000 | €30 |
| Up to 500,000 | €40 |
| Up to 1,000,000 | €60 |
| Up to 2,500,000 | €120 |
Yearly billing gives two months free, and paid plans start with a 14-day trial. Each extra user costs €20 a month.
Why people look for a Simple Analytics alternative
- Short history on the free plan. The free plan keeps one month of data and shows a badge on your site, so you can’t compare this month with last year.
- The entry plan is priced for 100K pageviews. A small blog with a few thousand visits pays the same €20 as a site with 100K. Plausible and Pirsch have smaller, cheaper tiers.
- Extra users cost more. Each additional teammate adds €20 a month.
- No self-hosting. The code is closed, so you can’t run it on your own server.
- Traffic only. There are no sessions, user journeys, replays, error tracking, or performance data.
Simple Analytics alternatives at a glance
| Tool | Free option | Paid from | Self-host | Data location | Standout |
|---|---|---|---|---|---|
| Simple Analytics (for reference) | 5 sites, 1 month of history | €20/mo (100K) | No | Netherlands | Zero configuration |
| Swetrix | Self-host, 14-day trial | €17/mo | Yes (AGPLv3) | EU | Sessions, errors, performance |
| Umami | 100K events, 1 site | $20/mo | Yes (MIT) | US or EU | Free hosted plan |
| Pirsch | 30-day trial | $6/mo (10K) | Enterprise only | Germany | Cheapest paid plan |
| Plausible | Self-host, 30-day trial | $9/mo (10K) | Yes (AGPLv3) | Germany | Same simplicity, open source |
| Fathom | 7-day trial | $15/mo (100K) | No | EU isolation, US storage | 50 sites per plan |
| Cabin | 1 site, 10K pageviews | $14/mo | No | EU | Small script, carbon reporting |
| Rybbit | Self-host, 7-day trial | $13/mo yearly (100K) | Yes (AGPLv3) | EU | Funnels, journeys, replays |
| GoatCounter | Free hosted | Donations | Yes (EUPL) | Not stated | Free for public sites |
The best Simple Analytics alternatives, reviewed
1. Swetrix: best overall Simple Analytics alternative
What it is. An open-source, cookieless analytics platform with a traffic dashboard, events and goals, funnels, sessions with anonymous user profiles, error tracking, real-user performance timings, and revenue analytics.
Why it replaces Simple Analytics. It keeps the privacy model, no cookies, no consent banner, and EU storage, and costs a little less at the entry level, from €17 a month. It adds what Simple Analytics leaves out: sessions, error tracking, and page performance, with session replay, feature flags, and A/B testing on the Plus plan. The Community Edition is free to self-host.
Pricing. Standard from €17 a month and Plus from €35, with 17% off yearly and a 14-day trial.
The catch. Its script is about 6.7 KB compressed, larger than Simple Analytics’ 4.8 KB, and there’s no hosted free plan.
2. Umami: best free alternative
What it is. A lightweight, cookieless analytics tool with funnels, retention, journeys, goals, revenue reports, and real-user Web Vitals.
Why it replaces Simple Analytics. Its free cloud Hobby plan covers 100K events a month on one site with no badge, and self-hosting is free under the MIT license with every report included. It’s the most popular open-source option, with about 40,000 GitHub stars.
Pricing. Pro is $20 a month for 1M events and 20 sites. Business, at $200, adds session replay and heatmaps.
The catch. The free cloud plan covers only one site, against Simple Analytics’ five, and self-hosting needs Node.js and PostgreSQL.
3. Pirsch: cheapest paid plan
What it is. A German, cookieless analytics service with a strong REST API, SDKs, and a Google Analytics importer.
Why it replaces Simple Analytics. It’s cheaper for small sites, from $6 a month for 10K pageviews, with 50 sites and unlimited history on every plan. The Plus plan adds funnels, A/B testing, and segmentation.
Pricing. Standard from $6 a month, Plus from $12, with a 30-day trial.
The catch. No free plan, and self-hosting is only for enterprise customers.
4. Plausible: same simplicity, open source
What it is. The best-known privacy-first analytics tool, with a one-page dashboard, data stored in Germany, and a script of about 1.3 KB compressed.
Why it replaces Simple Analytics. It’s the closest match in feel, with a cheaper entry plan for small sites, an open-source code base, and a free Community Edition you can self-host.
Pricing. From $9 a month for 10K pageviews after a 30-day trial. Funnels, ecommerce revenue, and the Stats API need the Business plan, from $19 a month.
The catch. No hosted free plan, and the self-hosted edition leaves out funnels and revenue goals. See our Plausible alternatives.
5. Fathom: most sites for the money
What it is. A privacy-first, cookieless analytics service with a simple dashboard and 50 sites on every plan.
Why it replaces Simple Analytics. At 100K pageviews it costs $15 a month against Simple Analytics’ €20, with 50 sites, events, revenue tracking, and full history while you’re subscribed.
Pricing. $15 a month for 100K pageviews, $25 for 200K, $45 for 500K, $60 for 1M, and $100 for 2M, with two months free yearly and a 7-day trial.
The catch. No free plan, no funnels, no self-hosting, and the anonymized data is stored in the US. See our Fathom Analytics alternatives.
6. Cabin: small and EU-hosted
What it is. A minimal, cookieless analytics service with EU data storage and a script of about 2 KB.
Why it replaces Simple Analytics. A smaller script, a free plan for one site, and carbon reporting on paid plans.
Pricing. Plus is $14 a month for 10 sites and 100K pageviews, and Scale $45 for 5M pageviews.
The catch. Closed source, with fewer reports.
7. Rybbit: funnels, journeys, and replays
What it is. A newer open-source analytics tool with web analytics, funnels, user journeys, Web Vitals, and session replay, with over 13,000 GitHub stars.
Why it replaces Simple Analytics. It goes much further than traffic stats for a similar price, and it can be self-hosted.
Pricing. Standard is $13 a month billed yearly for 100K pageviews and 5 sites, and Pro $26 a month yearly with replays and unlimited sites. Self-hosting is free under AGPLv3.
The catch. It’s young, and its script is about 12 KB compressed.
8. GoatCounter: free hosted analytics
What it is. A small, open-source analytics service run by one developer, with no unique visitor identifiers.
Why it replaces Simple Analytics. The hosted service is free for reasonable public use, with no badge and no one-month history limit.
Pricing. Free, with optional sponsorship. Self-hosting is free under the EUPL license.
The catch. It’s a one-person project with basic reports.
Which Simple Analytics alternative should you choose?
- You want more than traffic stats, still without cookies: Swetrix.
- You want it free with longer history: Umami’s Hobby plan or GoatCounter.
- You have a small site and want to pay less: Pirsch or Plausible.
- You run many sites: Fathom or Pirsch, 50 sites each.
- You want to self-host: Umami, Swetrix, Plausible Community Edition, or Rybbit.
- You need EU-only storage: Swetrix, Pirsch, Plausible, or Cabin.
How to move off Simple Analytics
- Export your data. Download your history from the dashboard or the export API before you cancel, especially on the free plan, where older data isn’t kept.
- Run both for a few weeks. Add the new script next to Simple Analytics’ and compare the numbers.
- Recreate goals and funnels in the new tool, and check that each one records.
- Remove the old script from your layout, and the badge if you were on the free plan.
Adding any of these to a Bootstrap or static site is one script tag in your shared layout. For more options, see open-source web analytics, Google Analytics alternatives, and our best web analytics tools.
FAQ
What is the best alternative to Simple Analytics?
Swetrix is the best overall alternative: cookieless and EU-hosted like Simple Analytics, with sessions, error tracking, and performance data from €17 a month, or free to self-host. Umami is the best free alternative, and Pirsch has the cheapest paid plan.
Is Simple Analytics free?
Simple Analytics has a free plan for 1 user and up to 5 sites, with one month of history and a badge on your site. Paid plans start at €20 a month for 100K pageviews and events, with a 14-day trial.
How much does Simple Analytics cost?
Simple Analytics costs €20 a month for 100,000 pageviews and events, €30 for 250,000, €40 for 500,000, €60 for 1 million, and €120 for 2.5 million, with two months free on yearly billing. Each extra user is €20 a month.
Can you self-host Simple Analytics?
No. Simple Analytics is a hosted service with closed source code. For self-hosting, Umami (MIT), Plausible Community Edition, Swetrix Community Edition, and Rybbit are open-source alternatives.
Is Simple Analytics better than Plausible?
They’re close. Simple Analytics has a free plan and an AI assistant, while Plausible is open source, can be self-hosted, and has a cheaper entry plan for small sites at $9 a month. Both are cookieless and store data in the EU.
Where does Simple Analytics store data?
Simple Analytics stores data in the Netherlands, in the EU. Swetrix, Pirsch, Plausible, and Cabin also keep data in Europe.
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